Optimized Networking Principles

1) If you want to be run over by a train, you need to lie down on the tracks.

    • List every community you have EVER been part of (towns, schools, businesses, organizations, etc)
    • List every job you’ve had
    • Describe every job in detail
    • List every degree, certification, license, etc.
    • Set preferences to allow invites and direct contacts
    • Add your alternative email addresses
    • Add the top keywords which describe you
    • Add all of your websites and your blogs


      2) Grow your network to be found

      • Collect all of those business cards and scan them in to your contact database
      • Collect all past contact data (old email programs, newtons, palmpilots, etc)
      • Merge all of the above into one consolidated CSV database (Outlook / Gmail etc.)

        3) Be selective

          • Just because someone is a connection does NOT mean you owe them recommendations and endorsements on demand
          • Evaluate each recommendation on a referral-by-referral basis.