Optimized Networking Principles
1) If you want to be run over by a train, you need to lie down on the tracks.
- List every community you have EVER been part of (towns, schools, businesses, organizations, etc)
- List every job you’ve had
- Describe every job in detail
- List every degree, certification, license, etc.
- Set preferences to allow invites and direct contacts
- Add your alternative email addresses
- Add the top keywords which describe you
- Add all of your websites and your blogs
2) Grow your network to be found
- Collect all of those business cards and scan them in to your contact database
- Collect all past contact data (old email programs, newtons, palmpilots, etc)
- Merge all of the above into one consolidated CSV database (Outlook / Gmail etc.)
3) Be selective
- Just because someone is a connection does NOT mean you owe them recommendations and endorsements on demand
- Evaluate each recommendation on a referral-by-referral basis.




